Photography Backdrop Club was created in true entrepreneurial fashion when professional photographers Tommy and Matt Gunn-Cullin got tired of lugging around heavy props and backdrops for photo shoots. They designed and created premium quality vinyl backdrops perfect for small-scale product, flat-lay, fashion and food photography, and video production. And from their reviews, it’s clear they’ve solved a big problem and made a lot of photographers lives easier (and a helluva lot lighter!).
We sat down with Matt and asked him how Bundle Builder has helped grow his business.
Why did Photography Backdrop Club need a bundle app?
“Our biggest seller has always been our '3 for 2' triple packs, but these only contained fixed options. We wanted to allow people to build their own triple packs.”
Was there a particular pain point that Bundle Builder answered for you?
“All other options we tried utilised discount codes or draft orders to create a 3 for 2 bundle. This didn't work for us as we utilise discount codes a lot and wanted these discounts to show on top of any 3 for 2 offers. The way Bundle Builder works allows us to do this, meaning we can still run sales using discount codes, etc.”
Why do you like using Bundle Builder?
“The actual customer experience is very nice and straightforward. It slotted in very nicely to our theme and we were able to tweak CSS to make it match our site aesthetic perfectly.”
How has it impacted your sales?
“Almost every single order since we launched has been a Custom 3 for 2 Bundle. Amazing result!”
Have you had any customer feedback about the Bundle Builder offering?
“Not specifically but the results speak for themselves.”